“Tradition” stands for the inheritance of history whilst “art” is the aesthetic output created by mankind to reflect their experiences and feelings. Launched in 1990, the Golden Melody Awards was divided into two separate events for popular and traditional music in 2007 to highlight the independent spirit of traditional arts and music.
The National Center for Traditional Arts was tasked in 2014 with managing the traditional category that has since been formally renamed the Golden Melody Awards for Traditional Arts and Music. 2016 marks the 27th edition of the Golden Melody Awards.
To promote public understanding of the spirit under which the awards were established, garner the support of those working in the field of traditional arts, and offer honor and publicity to nominated artists and works, the Center continues to boost incentives and add relevant supporting measures.
For example, the newly added Best Recording Award now has a positive impact on Taiwanese music publishers, reflecting the underlying objective of connecting the awards with the needs of the nation’s music industry.
The Center is committed to upholding the Golden Melody Awards for Traditional Arts and Music as a beneficial platform for all nominees and winners. The awards not only boost the publicity of all those involved, but offer follow-up measures such as talent incubation and masterclass workshops.
The Center has also added a new program called “Applaud the Nominees,” a series of performances and talks that take place prior to the awards ceremony. The event allows the public to meet both newcomers and veterans and gain a deeper understanding of their passion for the traditional arts.
Since 2014, the Golden Melody Awards for Traditional Arts and Music selects a musical element each year as its annual theme. The 2016 theme is “String,” chosen for its thin and enduring shape that allows each filament to run parallel yet produce a different tone.
The harmonious and resonating qualities of each string symbolize human encounters and romance, in which visible differences belie a heartfelt connection undetectable by the physical eye. In dire contrast to today’s consumer culture, “String” stands for art that requires no purpose and conforms to no form.